By guest blogger Ali Pinschmidt who presented a Socializing for Justice "Skillshare: Video for Social Change" - download her PowerPoint. SoJust is a cross-cultural, cross-issue progressive community, network and movement based on the philosophy of abundance. Learn more and get connected at www.sojust.org.
According to different statistics, the average American consumes 37 hours of live or taped TV a week, 9 hours of media on their mobile phones daily, and the average young person views over 3,000 ads per day. For better or for worse, we as a society are swimming in visual media.
While the vast majority of contemporary media perpetuates and even creates the status quo, the good news is that there are so many people using video in inspiring, innovative, and powerful ways for strategic progressive change.
In the SoJust Skillshare we discussed a few different models. The simplest suggestion was to take advantage of the fruits of this media age by utilizing some of the great documentaries, vlogs and innovative film projects that are already out there to shed light on or promote the cause you’re working on, (of course with the permission of and credit to the filmmakers whenever applicable). As filmmaking can be so time intensive and expensive, resist reinventing the wheel when possible and support the many high quality works made by progressive filmmakers. Hosting screenings and inviting the filmmakers and subjects in the films, incorporating these videos into your campaign, building online community dialogues around the films, or even selling the DVD to fundraise for your cause (again, all with permission), are ways to strengthen networks and take advantage of these amazing resources. To access the wealth of videos out there, try a simple Google search, and check out films from distributors such as the Media Education Foundation and Women Make Movies.