OTS 036: The ABCs of Business Cards – Robbie Samuels

The ABCs of Business Cards

Welcome back to On the Schmooze. Thank you so much for joining me. Last week I had the pleasure of interviewing Susan RoAne, this week you’ll be hearing from me, your host.

Every other week I’ll be offering my take on some aspect of networking and relationship-building. These shorter podcast episodes will include practical networking tips and techniques you can put into practice right away. My hope is those insights from me, and my guests will help you achieve the leadership position you’re seeking, build and sustain your professional network, and find the work/life balance that works best for you.

This week, I’ll be sharing my thoughts on the ABCs of business cards.

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Over the last few months, I’ve been working with an association to increase connections at their convention. In an age where information is found with one click and we count “likes” as engagement, conventions hold the promise of meaningful in-person connection with like-minded colleagues. Only through thoughtful and strategic planning will this promise become a reality.

Prior to my work with the association, I asked questions about their membership and the culture they had created at their convention over the last three decades. That’s when I discovered that a lot of the front line staff attending this event would likely not have business cards. As I shared in episode 14, “Are Business Cards Dead?”, even in the age of smartphones and apps, business cards are a critical tool for networking. This episode’s title is “The ABCs of Business Cards” because I believe you should Always. Bring. Cards. Remember those ABCs and you’ll be ready to make connections.

Listen to the rest of this episode…


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